As a follow-up to the very etheric A Rare Bird post, here is one focused on tangibles. We begin with a side note, shameless self-promotion which is the segue….
New Earth Brands also has a branch called New Earth Places that focuses on my husband’s architectural visualization services internationally while also offering local handyman services.
Before (ai generated)
Like some of our brand design clients do, my husband used ai to create an initial draft of what he wanted in his online ad:
It’s ok, but some things are definitely lost in translation. Like my husband looks like a totally different person, the logo has been changed, the brand colors are off, and the positioning of the image relative to the headline makes it hard to read.
After (with the human touch & brand consistency)
To move forward, I put my ai cringe aside to easily use our actual photos with the real him in combinations with our already established visual brand design elements to create a more professional design:
Plus it is more consistent with our website so when people go from the ad to the website, they know they’re in the right place and trust is subconsciously fortified.
As we share the post more and more across our online social pages and groups as well as ask friends to share with their network, seeds of brand recognition are being planted.
Even if people don’t call right away, the more we share the post the more people with start and continue to know and bookmark us for when something comes up.
Amazing how much mileage a business can get out of one “little” post.
Remember the human touch in your brand. Design it to Shine: Learn more about New Earth Brands Marketing Design Services, and book a free Discovery Call to see if it’s a fit for us to work together on your project.
Wild blessings,
