Visibility is about being easily found and clearly understood by the people you serve. When people come across your brand, how natural is it to understand what you offer in both subtle and obvious levels?

Credibility is about trust which comes from an authentic and consistent brand expression and experience (in addition to the quality of your actual product and service of course!).

Reach is letting more people know that what you offer is exists. Once you have visibility and your authentic expression, it becomes easier to expand into your existing and tailor to new markets.