Words are keyholes, vibration is the key, and the action of expression turns the key to unlock the door.
When it comes to words in branding and marketing, the physical form, the person speaking them, and how they’re being said are all part of the mix.
In design school, I learned that people read the shape of words rather than each letter itself. When you look at the same word in different typefaces, you’ll notice that the shape of the design makes a big difference in the feeling and readability.
Beyond the physical, if people are open to it, the frequency that’s transmitted when words are spoken and written (on something like a website) unlocks new potential within them.
Two different people could say the same exact thing, but the way it comes across will at least be a little bit different and at most totally unique.
For example both could have the tone of love as the main ingredient but one could also have the dial turned up on their essence or something they’re trying to prove.
If you put yourself in the shoes of the people you work with, what frequency is most aligned to share with them from? What words and vibrations will inspire them to turn the key?
As someone in a bilingual marriage, I’ve experienced over and over again that when someone says something to another person in a different language, an understanding of what it means emerges even if it can’t be exactly translated. Pretty cool for someone like myself who “studies” perception for a living as a perk of working in the fields of branding and intuition!
Expressing an authentic version of your service to a potential client is sometimes like speaking a foreign language to their nervous system. They don’t know what they don’t know yet they have found you because part of them is ready.
Your brand and marketing has the potential to be the bridge over their blocks, so choose wisely all the elements that go into it. Here at New Earth Brands, our services provide a container to be clear about how each ingredient that goes into your brand is baked into your website and marketing. It’s an alchemy of sorts that allows your potential clients to more clearly understand what you offer which leads to an easier “Yes, I’d like to engage with the next step.” Would you like a website that does that work for you 24-7-365 even when you’re sleeping and on vacation? Book a Free Consultation to Get Started.
Wild blessings,
