More than just a logo, visual branding is the artistic expression of your vision that helps you be clearly seen by who is meant to work with you. Visual branding is how your colors, logo, imagery, typefaces and materials are designed into a memorable, harmonious and coherent system. Visual Branding typically includes brand imagery direction, a custom logo design, business card design, stationary design and a style guide.
Copy written in your brand voice that resonates with who is meant to work with you is a key part of a brand experience that inspires them into action. Your intent is a guide to write your website copy in your brand voice creating an experience that allows your people to know: “YES! This is for me. I’d like to engage with the next step.”
Now it all comes together! Using your logo, colors, website map, imagery and copy writing, your website is easier to design, build and launch. The design part is where special visual elements are created or expanded, typefaces are chosen and all put together in a compelling way. In the build part, it is ensured the visuals and user experience design clearly guide your people through what you offer on mobile and desktop.
Marketing is sharing invitations with the people who are meant to work with you. When created from inspiration, your marketing is of high service with no strings attached. Clarity in writing and designing the materials that will be most beneficial is key. Social media, postcards, brochures, ebooks, presentations, event design, booth design and print & online advertisements are all examples of marketing materials. Other creative projects include things like books, oracle card decks, and packaging.
Clarity of vision is a foundational “north star” aspect of your visual brand, messaging, website, and marketing materials. Topics may include: heart & soul of your brand, essence, purpose, vision, mission, voice, uniqueness, who, and invitation. You’ll be guided to dive deep into the heart & soul of what you’re creating to land in your brand channel trusting yourself as the one who knows your vision and voice best.
