Being of Service Focused
Content Marketing Package
Lead Magnet, Email Newsletter & Blog Design
What's Included
Lead Magnet Design
With the written content that you provide, we’ll design a PDF (10-15 pages) that people can sign up for your email list to download.
Email Opt In Page, Auto Response & Download Page
With the written content that you provide, we’ll add a page, footer and/or pop-up to your website promoting the lead magnet with an invitation for people to sign up and receive it. An email auto response and download page will also be set-up.
Email Newsletter & Blog Posts
We’ll start with template design for both your email newsletter and blog posts. Then with the copywriting (written content) that you provide, we’ll send-out & posting at the frequency you choose.
How it Works
We use the copywriting (written content) that you provide for the design, set-up, and ongoing posts.
Design & Set-Up
Pre-Work
You’ll be sent a workbook to fill in to help you prepare your inspiration, any ideas you have, written content, and technical details. With what you provide, a first round of style options for your lead magnet, newsletter, and blog post templates will be designed.
Presentation Meeting & Style Setting
In this 60 minute meeting, options for your lead magnet, newsletter, and blog post templates will be presented, and we’ll decide on any revisions. We’ll complete your requested revisions, send to you for sign-off of the style for finishing the lead magnets and templates.
Full Lead Magnet Layout & Set-Up
With the written content that you provide, we’ll add a page, footer and/or pop-up to your website promoting the lead magnet with an invitation for people to sign up and receive it. An email auto response and download page will also be set-up. One round of revisions is included.
Ongoing Biweekly or Monthly
Blog Post & Email
Either biweekly or monthly (at the frequency you choose), we’ll use the written content that you provide and the template designs to post the blog as well as create and send the email.
Analytics Review, Reflection & Direction
Every month, information about how to access your analytics will be emailed to you. After reviewing & reflecting, you are welcome to send any insights and new direction for the following month.
Investment
Design & Set-Up: $2,500
Ongoing: $950/month* for biweekly or $500/month for monthly
* Frequently Asked Questions
How many meetings and revisions are included?
One meeting for the first presentation, 1 round on the design templates, and 1 round of revisions on all posts.
What other costs might I expect?
Other Costs (paid directly to the vendor): professional and/or stock imagery; typeface license, scheduling app.